Thousand Foot Krutch

Photo courtesy of Meyer PR

Thousand Foot Krutch is one of those bands where you don’t realize just how many songs of theirs you already know and are familiar with. It’s been over two years since the release of their first independent album, The End Is Where We Begin which featured hits “Light Up the Sky,” “War of Change,” “Let the Sparks Fly,” and the title track. Trevor McNevan (vocals, guitar, songwriter), Joel Bruyere (bass), and Steve Augustine ( drums) collaborate once again with singer/songwriter and producer Aaron Sprinkle for the band’s seventh studio album, Oxygen: Inhale. “The original plan was to make two records and release them on the same day. Inhale/Exhale was going to be that one was more mellow and the other more aggressive. But we decided not to and split the records to avoid overshadowing,” said McNevan. While the artwork and some tracks are completed, there is no set date on when the other album is going to be released.
When asked if they felt their product at end was more authentic or genuine being independent versus being on a label, McNevan said, “All of the records have been honest and came from the same place. We definitely had creative control with EMI; we were with them for a decade. It has it pluses and minuses. It’s not for every band but we are definitely where we feel we need to be this season.”

The first single from the album, “Born This Way”, was released back in July. Stylistically this track is different from the rest on the album. It has a classic rock edge with a hint bluesy riffs. McNevan’s diverse vocal range really gives the songs a lot of room to breathe. One minute he is belting out melodies up high to dropping into a rock ‘n’ roll rasp the next. The album features a good balance of their adrenaline rock to lighter tracks such as “Oxygen,” Glow,” and “In My Room.”
Regardless which, McNevan believes that the lyrics of a song is just as important as how the songs sounds. Advanced technology today provides endless options when it comes to producing an album. With that in mind, Thousand Foot Krutch chose to create something more “organic and raw” and avoided over-production ” so that what you hear are just the instruments and the voice.”

That same technology is vital to any band today in terms of distribution, marketing, and social media, and communication in general. While it makes things cost effective and convenient, the accessibility of these things have changed the process of things. It can be as simple as a camera and YouTube now. “We view social media as a tool. It’s great. But at the same time, I think all of this technology makes it more challenging to influence people to actually buy your music. People need to be more creative. And because of that, it seems like now there are more artists that are coming out just being who they are and that’s really nice to see,” said McNevan.

Thousand Foot Krutch delivered a high energy performance late October at Flint’s Machine Shop that included favorite songs from the past along with a handful from the current album. The band will wrap up their U.S. tour in early November and head over to Russia at the end of the month. For more information on the band, visit their website at: http://www.thousandfootkrutch.com